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Listing and Marketing
The policy of the P.E.I. Liquor Control Commission is to optimize the efficiency of the Commission as it relates to a dollar return, and to provide customers with a well balanced assortment of beveraged alcohol treating all suppliers fairly and giving all applications equitable consideration.
Any supplier who wishes to submit an offer to the Commission for the sale of products, a request for an exchange of products listed, or to request an additional size for products listed, must complete a formal application for listing.
Every month, at all retail outlets, the Commission offers its suppliers various monthly opportunities to promote their products:
- Value Added Program
- Display Tie-in Program
- Display Program
- Chilled Product Program
- Special Limited Time Offer Program
- At Cash Display Program
- Cocktail Corner Program
- In-Store Tasting Program
- Beer Display Program



This information has been taken from www.gov.pe.ca