Saut au contenu principal
print small medium large 


Marketing Programs Guide & Application

Premium Spirit End Display

The PEILCC is committed to excellence in retail sales and will achieve this by: 
  • providing opportunities for supplier programming throughout year
  • committing the necessary inventory to successfully execute marketing programs
  • continually updating retail locations to maximize sales opportunities
  • optimizing the SKU base to maximize sales volumes
2012 Marketing Program Guide has been prepared in order to help provide agent and supplier partners with the information necessary to maximize marketing opportunities with the PEILCC. While you have been provided this copy for your ongoing use, the PEILCC will communicate changes with you electronically and encourage you to check the online version located on for updates. 

This document details the PEILCC’s updated marketing programs, program periods and application process for PEILCC 2012 fiscal year (April 2012 – March 2013). Marketing program fees have been aligned not only by store sales but also by monthly sales volumes - please refer to the Marketing Programs Guide for further details. 
French - back to top