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Campaign 911



CHARLOTTETOWN, PEI -NOVEMBER 22, 2010 - The PEI Liquor Commission announces the renewal of its commitment to MADD Canada and will sponsor presentations of their newest Multi-Media Assembly presentations Shattered and En Éclats in high schools across the province during the 2010-2011 school year.
MADD Canada is seeking to reduce the number of young people being killed and injured on our roads with its 2010-2011 Multi-Media Assembly presentations – Shattered and En Éclats. Audiences will view bold, intensely emotional dramatizations, exploring four different but realistic scenarios. These dramatizations are interspersed with real-life victim testimonials that closely parallel the fictitious events depicted in the film.
“We are pleased to help MADD Canada bring its message to senior high school students on Prince Edward Island” announced Hon. Robert Vessey, Minister Responsible for the PEI Liquor Control Commission. “By providing this funding to MADD Canada, the Commission is able to make this program available to at least 11 high schools and help educate our youth on the dangers of impaired driving.”
Young drivers are at particularly high risk.  Road crashes are the number one cause of teen death in Canada and alcohol is a factor in 45% of those crashes. Sixteen to 19 year olds are more than 15 times more likely to die per kilometre driven than their parents, and 20-24 year olds are at more than 9 times the risk of their parents.
 “Reaching out to students and youth is crucial to our mission to stop impaired driving because those age groups are at such increased risk,” said MADD Canada President Denise Dubyk. ““Shattered presents the hard facts and consequences of impaired driving, and shows students why it is so important to always make safe and sober driving decisions, both as drivers and passengers.”
The School Multi-Media Assembly program is one of MADD Canada’s largest and furthest-reaching programs. Shattered and its French counterpart, En Éclats, are expected to reach one million students in grades 7-12 across the country by the end of the 2010-2011 school year.
“MADD Canada is proud to continue to work with the PEI Liquor Control Commission to deliver this important program to students in PEI,” Ms. Dubyk said. “Together, we hope to help young people understand and appreciate the dangers of impaired driving, and encourage their commitment to sober driving.” 


Campaign 911 is a Canada-wide initiative to encourage and empower the Canadian public to report suspected impaired driving by calling 911. 

Impaired driving is the #1 cause of criminal death in Canada. By calling 911 and reporting suspected impaired drivers to police, you can play a role in keeping our roads safe and in reducing impaired driving crashes, deaths and injuries. 


Please visit for more information by following the link below or from the menu to "Campaign 911".

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